How informed professionals move their careers

Career intelligence that moves you forward,
and brings opportunities to you.

Most senior openings are filled before they're ever public. Waypoint runs both sides for you: opening doors with named decision-makers and live hiring signals, while your brand pulls the right recruiters in. Built around you, delivered in days.

The next wave of senior hires is being discussed right now — in boardrooms, private DMs, and "quiet" searches. The people who move this week get the conversation. Waiting costs you the seat.

Live hiring signals 15+ markets globally Any occupation
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Used by professionals from
Google
Unilever
HSBC
McKinsey & Company
amazon
Nestlé
Microsoft
Emirates
Shell
P&G
Meta
Siemens
accenture
L'Oréal
Marriott
J.P.Morgan
Spotify
noon
You already know this

The moments that brought you here.

If you've sat with any of these, you don't need a better CV. You need access. That's what comes next.

Too many applicants

You apply for the right role within an hour. By the end of the day there are 800+ other applicants. You know your CV will not get read.

Filtered out by software

Most large companies use software to scan CVs before a human sees them. If your wording does not match the keywords, you are rejected automatically, even if you are qualified.

No reply at all

You apply for a role and never hear back. No rejection email, no feedback, no signal that anyone read your CV. Weeks later you see someone else got the job.

Weak LinkedIn presence

Recruiters check LinkedIn before they read CVs. If your profile is thin, they scroll past you. Less qualified people get the calls because they look more visible online.

Sudden redundancy

Your company announces layoffs and you may be one of them. You cannot post on LinkedIn or tell colleagues, but you need to start a serious job search this week, quietly, with no warning.

Starting over abroad

You moved to a new country and your network stayed behind. You do not know which companies are hiring at your level, who the good recruiters are, or where senior roles get filled.

No recruiters calling

Months go by and no recruiter has reached out. Your inbox is full of automated rejections. You start to wonder if better roles are getting filled before you ever see them.

Roles filled before they're posted

Most senior roles never reach a job board. They get filled through search firms and referrals. If the right recruiters do not know who you are, you do not get considered.

Don't know where to start

You have wanted to move roles for months but the search feels overwhelming. You open LinkedIn, scroll for ten minutes, and close it. Nothing has moved in six months.

Each one is the same problem wearing a different face: senior careers move on access, and you don't have it.

Career intelligence is what changes that.

The shape of your market

The hiring market you can see is only the tip.

Public roles are the surface. Every senior hire starts with a signal weeks or months before a job spec exists: a resignation, a failed probation, a counter-offer that unwound the plan, a funding round, a merger. Waypoint reads those signals and shows you where your next role is forming, so you arrive before the shortlist is drawn.

~10%You can see
~90%Decided in private
What Waypoint reads

9 signals that decide your next role.

Two sit on the surface. Seven are decided in private. All of them shape the shortlist long before a job spec is written.

Above the waterline · what everyone sees
Public job boards

Roles anyone with a browser can find. Already seen by hundreds by the time you apply.

LinkedIn & recruiter inbox

The noisy part. Mass outreach, scraped contact lists, and roles already half-filled.

Below the waterline · what Waypoint reads for you
A senior leader handed in their notice.

The hunt starts inside the company before the seat is even empty.

A final candidate accepted a counter-offer.

The role is still open. And now it's urgent.

A new hire didn't pass probation.

The seat reopens quietly. Same recruiter, same brief, no public post.

A candidate pulled out at the last minute.

The company restarts the search quietly, in a hurry, and off the boards.

A new CEO just started.

Leadership teams get rebuilt within 90 days. The hiring brief is already written.

A company just raised a funding round.

Senior hires happen before anything public goes up. Access is won or lost here.

Two companies just merged.

Dozens of new seats exist before any job spec is written. The inside track closes fast.

What Waypoint Intelligence gives you

Three things hidden from job boards.
All three, in your hands.

Intelligence
The right information
None of the signals above appear on a job board. They're visible only to people who know where to look, when to look, and what is actually moving behind the scenes.
Timing
The right moment
Senior roles get shaped inside a two-to-three week window. Arrive in it and you're in a conversation. Miss it and you're one of four hundred applicants.
Access
The right person
You don't need a hundred doors. You need one decision-maker, reached with the right context, at the right moment. That's the door 99% of applicants never find.

The right information, delivered at the right moment, to reach the right person. Built around your brief in 5 days or less.

See What's Below the Surface
Who is Waypoint for? Tap to see all 5 profiles  

Built for professionals
who are done guessing.

Waypoint adapts to who you are and where you're going. Here's how different people use it.

C-Suite · VP · Director

Senior Executives

Your Waypoints surface who's moving, who's hiring, and where opportunities are forming — before they go public. Stay ahead of your market without spending hours on LinkedIn.

All levels

Competitive Job Seekers

Tired of applying into a black hole? You're going after roles where everyone looks the same on paper. Waypoint gives you the edge — the right person, the right timing, the right approach.

New market · Zero network

Relocators

Moving to a new country or city with zero network? Your Waypoints cover the companies, decision-makers, and hiring signals in your target market — so you land with a plan, not a prayer.

Sector pivot · New function

Career Changers

You've got transferable skills but no idea which companies actually value them. Your Waypoints identify the organisations where your background is an asset, not a question mark.

Career break · Sabbatical

Returning Professionals

Took time out for family, study, or life? The market moved — but so did you. Your Waypoints show exactly where your experience fits right now, with contacts who'll take the meeting.

Don't fit a box?

Chart your own Waypoints.

Every brief is built around your exact situation, target market, and the companies you want inside. One human strategist, your proprietary research stack, 5 days or less.

How It Works

Share your brief. Get your Waypoints.
Start targeting the right people.

01

You Share Your Brief

Share your background, your target market, and where you want to go. The more detail, the sharper the Waypoints — but even a short brief is enough to start.

02

Your Waypoints Are Built

A strategist researches your market, hand-selects companies across three tiers, identifies the right decision-makers, sources their direct contacts, and builds your personalised intelligence report — all inside a proprietary stack we built in‑house. Delivered in 5 days or less.

03

You Start Conversations

Your dashboard goes live — companies, contacts, signals, and a tailored strategy for approaching each one. You know exactly who to talk to and why.

This is what the signals look like.

Your Waypoints aren't a static document. They're live access to what's moving in your market — the events that create the opening before the role is ever public.

DC
Example brief: Danielle Cross
Senior Marketing Director · 12 yrs FMCG & consumer brands · Relocating London → Dubai · Previously Unilever & a Series B food-tech startup · Targeting Head of Marketing / CMO roles
High priority (T1)
Strong fit (T2)
Watching (T3)
0
Companies scanned
0
Decision-makers named
0
Live signals verified
0
Hiring triggers surfaced

Tap any dot to see the signal, the rationale, and the named decision-maker. That's a sample of what's moving in Danielle's market right now. What's moving in yours?

See what's hiding in mine — free PDF
How it plays out

Monday, Danielle spotted a signal.
By Thursday, she was on Sarah’s calendar.

Four moves. The exact sequence from a piece of market intelligence to a confirmed interview. No scattershot applications, no generic outreach, no guessing who the decision‑maker is.

01
Monday, 9:14am. Danielle opens her Waypoints and a fresh signal is waiting: L’Oréal is quietly scaling a new division. She reads the brief.
The Target
L'Oréal
Global consumer beauty
98%
Match
FMCG & CosmeticsExpansion Signal
Why they need you

Launching a new digital DTC division this Q3. Actively expanding their regional marketing leadership team to capture market share.

02
Same morning. Waypoint hands her the person actually making the hire. Not a gatekeeper, not a generic careers inbox. Sarah, the future manager, verified and reachable.
The Decision-Maker Direct
SJ
Sarah Jenkins
VP of Marketing
Your Future Manager
OA
Omar Al-Fayed
Director of HR
03
Tuesday afternoon. One email. Written around the signal, not around her CV. Sent from her own Gmail so it lands like a peer reaching out, not a pitch.
The Approach Sent from Gmail
To: Sarah Jenkins
Subject: Connecting regarding digital expansion
Hi Sarah,

I saw the news about L'Oréal's digital expansion.

I recently led a similar digital team expansion at my current company, and I'd love to connect to trade notes on the market dynamics.

Best,
Danielle
04
Thursday, 10:00am. Sarah replies the same afternoon the email lands. By the end of the week Danielle is in the room, talking to the person who will actually decide.
The Outcome Interview Secured
SJ
Sarah Jenkins replied
VP of Marketing, L'Oréal
"Hi Danielle,

Your timing is impeccable. We are quietly planning out the leadership structure for the new DTC division right now.

I reviewed your background — your experience scaling digital teams is exactly what we need to discuss.

Do you have time for a confidential chat this Thursday at 10 AM?"
Interview confirmed — Thursday 10:00 AM
360° coverage

Career Intelligence pushes outbound.
Your brand pulls inbound.

While Waypoint opens doors with target companies, named decision-makers, and live hiring signals, your personal brand makes recruiters and hiring managers approach you first. Two engines, one career, working in parallel.

Before / After: LinkedIn positioningSame person, different signal
Before
Danielle Cross — before
Danielle Cross
Marketing Director
London, UK
421 connections
Marketing professional with experience in brand and digital. Passionate about driving results.
After
Danielle Cross — after
Danielle Cross Top Voice
Marketing Director · Brand Growth, Go-to-Market & Customer Acquisition
London, UK
3,842 followers · 500+ connections
Clear executive positioning
Stronger discoverability
Sharper market narrative
How recruiters find you in searchInbound engine
Danielle Cross
Danielle Cross Top match
Marketing Director · Brand Growth, Go-to-Market & Customer Acquisition
London, UK
JM
SP
RK
AL
+
+18 recruiters viewed her profile
Drives inbound opportunities while you sleep
What changes when your brand is workingIllustrative lift
Profile views 12,842 178%
Search appearances 4,196 162%
New connections 983 134%
Followers 2,948 145%
Engagement rate 6.8% 72%
Personal Branding SuiteBest in class
Professional Headshot Studio
Studio-quality professional photos, consistent across every platform you appear on.
Headline & Hook
The exact words above your name that make a recruiter stop scrolling and click into your profile.
Profile Narrative
Your About, experience, and skills sections rewritten to position you for the role you actually want.
Positioning Strategy
How you're framed against peers. Your differentiation, your category, the wedge you own.
A post your Content Engine just shippedPublished 2d ago
Authenticity isn't a budget line. It's a constraint.
Watched brands burn $1.2M on Coachella activations no one talked about. Then watched a $40K coffee bar run by three interns become the meeting point for the whole festival. Three things the festival winners understood…
1,847 124 comments 67 reposts 24.8k impressions
Top 1% of marketing posts this week
Run both engines for me
Outbound intelligence + inbound brand · 14-day delivery
0+
Briefs delivered to senior professionals
0+
Markets covered globally
0+
Decision-maker contacts researched
0%
Client satisfaction rate
Based on all client briefs delivered to date
The investment

Start your Waypoint from $199.
Build it out inside the app.

Built by a human strategist on our proprietary research stack. Delivered in days, not weeks. Add what fits your move, when you need it.

Any industry Any seniority USA · UK · Europe · GCC · Asia‑Pacific
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Welcome back.

Your brief is pre-filled below. Hit Build My Waypoints and we'll start on the real brief.

DISCOVERY
$199
One-time · USD
A taster for a light entry into career intelligence. 5 named companies in 48 hours.
  • 5 target companies, hand-picked
  • Verified decision-maker contacts
  • Intelligence report on each company
  • 1-page strategy summary
  • 48-hour delivery
  • Built by a human strategist
  • Credit applied if you upgrade
Try Discovery
STARTER
$739
One-time · USD
The foundation. Your full bespoke market map in 5 days.
  • 25 target companies, tiered and scored
  • Verified decision-maker contacts
  • Hiring signal intelligence
  • Full intelligence report
  • Personalised outreach guide
  • Interactive dashboard, yours to keep
Build My Waypoints
PLUS
$1,099
One-time · USD
Our proprietary Jobs Intelligence Engine, refreshed for 30 days with new jobs and signals every 72h.
  • 45 target companies
  • Verified decision-maker contacts
  • Proprietary Jobs Intelligence Engine
  • 30 days of fresh jobs + signals (every 72h)
  • Seniority-filtered match scoring
  • Everything in Starter
Get Plus
PRO
$1,799
One-time · USD
Full unlock of our proprietary intelligence. Real-time openings, complete personal brand engine.
  • 65 target companies, fully tiered
  • Real-time job openings (full Jobs Engine)
  • Content Strategy Engine
  • Complete CV redesign + LinkedIn overhaul
  • Pre-Outreach Warming Playbook
  • 3 months of Waypoint Live (continuous market refresh)
Get Pro
Secure via Stripe Revisions until it fits Delivered in days

All prices in USD. Only a small number of briefs are taken each week to protect research quality — once the slots are full, new briefs roll to the following week.

The last thing you'll read on this page

Every day you wait, a shortlist closes without you.

The roles you actually want are being decided in conversations you're not in. Private calls, warm intros, an internal shortlist tightening by the week. By the time one of those seats becomes a job posting, the decision is effectively made — and you're applying into a slot that's already spoken for.

Every week you wait is an opportunity that goes to someone who moved earlier. Waypoint puts you in front of the decision-makers before the role is ever public. The window is open this week. Next week it belongs to someone else.

Build My Waypoints — Move First
Stay in the loop

Senior career intelligence, in your inbox.

Tips, signal updates, product demos, and the occasional case study. No spam. Unsubscribe anytime.

Questions you're probably asking.

Waypoint is a bespoke career intelligence service. You share your background, seniority level, target sectors, and ambitions — and a strategist personally builds you a completely custom set of market access points. That includes hand-selected companies, named decision-maker contacts, hiring signals, and a tailored strategy for approaching each one. Think of it as commissioning a private intelligence operation around your career, instead of scrolling LinkedIn hoping something shows up.

No one can honestly promise you a job. What Waypoint promises is access — and at senior level, access is the entire game.

The professionals who land the right roles aren't the ones with the best CVs. They're the ones with the best information: which companies are hiring, who decides, and when to approach. Most candidates search blind, applying into shortlists that closed weeks ago. Waypoint hands you the map a senior recruiter would build for a paying client — target companies, named decision-makers, live hiring signals — except it's built around you, in days, not months.

You still have to walk in. We just make sure you know where the door is, who's behind it, and when to knock.

Recruiters are brilliant when they have a specific mandate that fits you — a good recruiter moves fast and gets you in the room. The limitation isn't effort, it's scope: they can only introduce you to the roles they've been briefed on. Waypoint is the other half of the equation. Instead of one mandate, you get full access to your target market — every relevant company, named decision-makers, live hiring signals — so you can see the roles that aren't with an agency yet, and approach them directly. Use both, and you've covered the public and the private sides of the market.

Every brief is built around you. If you're in a niche sector, the approach adjusts — fewer companies but deeper research, more signals, more contacts per company. Your Waypoints fit your market, not the other way around. Some of the strongest briefs have been for ultra-specialist roles where only 15 companies in a region are relevant.

It depends on your tier. Discovery briefs land in 48 hours. Starter, Plus, and Pro briefs are delivered in 5 days or less from the point your brief is confirmed. Each one is personally researched and quality-checked by a human strategist, powered by a proprietary intelligence stack we built in-house so nothing gets missed. You'll get access to your live dashboard as sections are completed, so you can start reviewing before the full brief is delivered.

It depends on whether you want a taster or a full brief, how much research you need, and whether the personal-brand layer matters.

Discovery ($199) is for testing the waters — 5 named companies in 48 hours. A taster, not a full brief.

Starter ($739) is the foundation: 25 companies tiered and scored, full intelligence report, outreach strategy, dashboard. Delivered in 5 days.

Plus ($1,099) adds our proprietary Jobs Intelligence Engine with 30 days of live access on top of 45 companies. Right pick if you want live job signals as well as the map.

Pro ($1,799) is the full unlock: 65 companies, live job openings, complete CV redesign, LinkedIn overhaul, content engine, and 3 months Waypoint Live included. Right pick if you also want the personal-brand layer rebuilt.

Most senior professionals start with Starter or Plus. Discovery is the right pick if you want a low-commitment proof point first.

Discovery is the taster: $199, 5 named companies, delivered in 48 hours. You get verified decision-maker contacts, an intelligence report on each company, and a one-page strategy summary. Hand-curated by a human strategist, but intentionally scoped narrow — enough to show you the quality of the research, not the full market map.

Starter is the foundation brief: $739, 25 companies tiered and scored, full contact discovery, hiring signal intelligence, a complete intelligence report, personalised outreach guide, and your interactive dashboard. Delivered in 5 days.

Most people use Discovery to see if the research lands for their specific market before committing to Starter. If you upgrade within the dashboard, your $199 is credited toward the next tier — so trying Discovery costs nothing extra if you decide to go bigger.

Yes. Every contact is cross-referenced against multiple sources to confirm the person is in-seat and the contact details resolve. Each contact on your dashboard is flagged as direct or researched, so you always know what you're working with. No guesswork, no scraped data, no generic inboxes.

Live keeps your Waypoints current after delivery. New signals, new contacts, and new job openings — refreshed constantly so you're never working from stale data. You also get the prediction engine, integrated email outreach, and weekly job lead prioritisation.

Pro tier includes 3 months of Live free, then $70/month after if you want to keep it. For Discovery, Starter, and Plus, Live is an add-on at $70/month, available inside the dashboard once your brief is delivered. Cancel anytime. If your search wraps up quickly, you may not need it. If you're playing a longer game, it keeps your intelligence fresh.

Your Waypoints get revised until you're satisfied. If a company doesn't fit, it gets replaced. If a section needs reworking — different seniority level, different sector angle, different geography — it gets rebuilt. Your brief is the benchmark, and the work isn't considered complete until it matches what you asked for. Revisions are part of the service, not an add-on.

Completely. Your personal data is automatically deleted once your brief is built — it's not stored or accessible to anyone. Your information is never shared with employers, recruiters, or third parties. Billing is handled securely through Stripe, so payment details are never seen or stored on our side. If discretion matters — and at senior level, it usually does — you're in safe hands.

Career intelligence is the practice of gathering strategic information about your job market — which companies are hiring, who the decision-makers are, what signals indicate upcoming opportunities, and how to position yourself to reach them. It's the difference between applying blind and approaching with precision. Waypoint pioneered career intelligence as a service, delivering bespoke market access that gives senior professionals the same data-driven advantage recruitment firms have always kept to themselves.

Most tools available to executives — LinkedIn Premium, job boards, networking events — are passive. They show you what's publicly listed and hope you find something relevant. Waypoint takes the opposite approach: a strategist actively researches your specific market, identifies companies that match your background, verifies the contacts who make hiring decisions, and surfaces the signals that suggest they're about to hire. It's bespoke intelligence, not a software subscription. Waypoint serves senior professionals globally — wherever your target market is, your Waypoints are built around it.

Finding decision-makers requires going beyond LinkedIn searches. You need named contacts, confirmed job titles, and context about each person's hiring authority. Waypoint's briefs include named decision-maker contacts for every target company — cross-referenced across multiple data sources and presented with role context so you know exactly who to approach and how. Each contact is flagged as direct or researched so you can prioritise your outreach.

Waypoint is international. Your Waypoints are built around whatever market you're targeting — whether that's New York, London, Singapore, Dubai, Sydney, or anywhere else. Built by a team with over a decade of executive recruitment experience across the UK, Americas, Gulf, APAC, and beyond, each brief adapts to how hiring works in your target region — local decision-maker networks, regional hiring cycles, and market-specific intelligence that generic global platforms miss.

Yes. Waypoint works across every industry and every major market, because every brief is built from scratch — not pulled from a database. Whether you're a Technology VP entering the UK, a Finance Director targeting New York, a Healthcare CFO moving into Singapore, an Automotive CEO targeting the Gulf, or a Hospitality executive targeting Southeast Asia — the research starts fresh, every time, built entirely around your background, your sector, and your geography. The companies identified are specific to your industry. The contacts surfaced are the people who actually make hiring decisions in your space. The signals tracked are what's moving in your target market right now. If the companies you want to reach exist and the people making hiring decisions have verifiable contact details, Waypoint works. Industry, seniority level, and geography have never been a limitation.

LinkedIn Premium and job boards show you what's already public — listed roles that thousands of other candidates can see. Waypoint gives you what isn't public: companies that match your profile but haven't posted a role yet, named direct contacts for the decision-makers, real-time signals that indicate they're about to hire, and a personalised outreach strategy. It's the hidden job market, charted and handed to you. Job boards are reactive — you wait for listings. Waypoint is proactive — you approach the right people before a role is ever posted.

Career market access is a structured set of the companies, contacts, and opportunities relevant to your specific professional profile. Unlike generic job searches, your Waypoints are built around you — your seniority level, sector expertise, geographic targets, and career ambitions. Every Waypoint brief includes target companies scored by relevance, named decision-maker contacts with direct details, real-time hiring signals, and a strategy guide for approaching each company. It's the tool that executive search firms build internally — now available directly to professionals.

No — Waypoint is the exact opposite. Mass-apply tools flood job boards with the same CV, hundreds of times, competing against thousands of others doing the same thing. That's the problem, not the solution. Waypoint doesn't apply to anything on your behalf. A strategist researches your specific market, identifies companies worth your time, finds the actual decision-makers, confirms their direct contact details, and builds you a personalised outreach strategy. You send every message yourself, from your own inbox, to people you've chosen to approach. It's precision, not volume.

AI chatbots can suggest company names — but they can't confirm whether those companies are actually hiring, whether the contact details they generate are real, or whether the person they name is still in that role. They have no access to real-time hiring signals, no way to cross-reference sources, and no understanding of how hiring works in your specific market. Waypoint's value isn't generating names. It's the human research, the live signals, the verified access to the right decision-maker, the judgement about which companies are genuinely worth your time, and the strategy for approaching each one. AI is a brainstorming tool. Waypoint is an intelligence operation.

Completely. All messages are sent from your own inbox — there's no mention of Waypoint anywhere in your outreach. The messaging strategy is professional and conversational, designed to read like informed networking. Many Waypoint users are employed senior professionals who need absolute discretion. Your personal data is also deleted after your brief is built — it's not stored, shared with employers, or accessible to anyone. If discretion matters — and at senior level it usually does — the entire service is built with that in mind.

Because you get the full deliverable up front — not drip-fed content or gated features. Your career intelligence brief, named contacts, hiring signals, and outreach strategy are all delivered in days (not weeks) and yours to keep permanently. There's no login to lose access to, no monthly renewal, and no expiry date. Every brief is built from scratch by a strategist who researches your target market, curates the companies, confirms decision-maker contacts, and assembles a strategy specific to your goals. That's weeks of specialist work compressed into days. For context, LinkedIn Premium costs over $700 a year and you still do every minute of research yourself. Career coaches charge $3,000–$10,000+ with no concrete deliverable. Recruiters only know about the specific mandates they've been briefed on. Waypoint is the only service where you walk away with a complete, actionable asset from day one — at a fraction of what most professionals spend on tools that deliver far less.