Career Intelligence, Built Around You

Your next job won't come from
another application.

A strategist researches your target market, identifies the companies worth approaching, finds the decision-makers who actually hire at your level, and builds you a bespoke intelligence map — with verified contacts, hiring signals, and a clear route in. Delivered in 3–5 business days.

Bespoke target companies Verified decision-maker contacts Hiring signal intelligence Built around your exact brief Professionals across 15+ markets
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Used by professionals from
Google
Unilever
HSBC
McKinsey & Company
amazon
Nestlé
Microsoft
Emirates
Shell
P&G
Meta
Siemens
accenture
L'Oréal
Marriott
J.P.Morgan
Spotify
noon
Sound familiar?

The job search is broken for serious professionals. Here's what it actually looks like.

47 applications. 2 responses.
You're not bad at this. The system is.

0
Applied
0
Heard Back
0
Offers

The role you actually want? Someone walked into it — through a conversation, not a job board. They knew exactly who to talk to.

3 recruiters. Same roles. Same silence.
Senior enough to know — this isn't working.

0
Months searching
0
Recruiters
0
Clarity

At your level, the best moves happen behind closed doors. You need to know who's hiring before they post.

New city. Zero network.
You moved your life. Now move your career.

0
Contacts
0
Warm intros
0
You

Relocating without a plan means starting from scratch. What if you landed with a map of every company and contact that matters?

10 years experience. Wrong industry.
Your skills transfer. Your CV doesn't explain how.

0
Years experience
0
In new sector
0
Know who to call

Career changers don't need more applications. They need to find the companies that actually value what they already know.

Career break. Market moved on.
You didn't fall behind. The map just changed.

0
Years away
0
Idea where to start
0
Chance needed

Coming back shouldn't mean starting over. You need a clear picture of where your experience fits right now.

Fresh degree. No direction.
Everyone says "just apply." Nobody says where.

0
Job listings
0
Strategy
0
Warm contacts

Graduates who stand out don't mass-apply — they target. Imagine knowing exactly which companies are hiring at your level and who to reach.

The broken system

You're doing everything right.
The system isn't built for you.

Here's what actually happens when you apply through a job portal — and why the best professionals have stopped relying on them.

You click "Apply" — and vanish.

Your CV enters a queue of 2,000+ applicants — most submitted within the first two weeks. Many aren't even real people. AI auto-apply tools are flooding every listing with bulk applications, drowning out serious candidates.

A robot reads your CV. Not a human.

75% of applications are rejected by ATS software before a recruiter ever sees them. Your 15 years of experience, your leadership track record, your industry expertise — none of it matters if the algorithm doesn't find the right keywords.

The best roles were never posted.

Up to 70% of senior roles are filled through referrals, internal moves, and direct approaches — before a job ad is ever written. By the time you see a listing, the shortlist is already half-built. You're applying for what's left over.

Meanwhile, you're losing months.

The average senior professional spends 3–6 months in this cycle. Every week is lost salary, lost momentum, and quietly eroding confidence. Not because you're not good enough — but because you're playing a game that was rigged before you entered it.

The people who land the best roles
don't apply more. They target better.

They know exactly which companies are worth their time, who makes the hiring decisions, and when to make contact. That's what Waypoint builds for you.

See How It Works
How It Works

Share your brief. Get your map.
Start targeting the right people.

01

You Share Your Brief

Share your background, your target market, and where you want to go. The more detail, the sharper the map — but even a short brief is enough to start.

02

Your Map is Built

A strategist researches your market, hand-selects companies across three tiers, identifies the right decision-makers, verifies their contact details, and builds your personalised intelligence report. Delivered in 3–5 days.

03

You Start Conversations

Your dashboard goes live — companies, contacts, signals, and a tailored strategy for approaching each one. You know exactly who to talk to and why.

Built for professionals
who are done guessing.

Waypoint adapts to who you are and where you're going. Here's how different people use it.

Senior Executives

Your map surfaces who's moving, who's hiring, and where opportunities are forming — before they go public. Stay ahead of your market without spending hours on LinkedIn.

Competitive Job Seekers

Tired of applying into a black hole? You're going after highly competitive roles where everyone looks the same on paper. Waypoint gives you the edge — the right person, the right timing, the right approach.

Relocators

Moving to a new country or city with zero network? Your map covers the companies, decision-makers, and hiring signals in your target market — so you land with a plan, not a prayer.

Career Changers

You've got transferable skills but no idea which companies actually value them. Your map identifies the organisations where your background is an asset, not a question mark.

Returning Professionals

Took time out for family, study, or life? The market moved — but so did you. Your map shows exactly where your experience fits right now, with contacts who'll actually take the meeting.

Graduates & Early Careers

Job boards are a jungle when you're starting out. Your map shows exactly which companies are hiring at your level, who to contact, and how to stand out — before you've even graduated.

Waypoint is not for
×Mass-application job hunting — if you're sending 100 CVs a week, this isn't the tool
×Casual browsing — Waypoint is built for people ready to make a move
×People expecting guaranteed job offers — we give you the map, you walk through the door

This is what your map looks like.

Every node is a real opportunity — personally researched, verified, and scored around your profile.

DC
Example brief: Danielle Cross
Senior Marketing Director · 12 yrs FMCG & consumer brands · Relocating London → Dubai · Previously Unilever & a Series B food-tech startup · Targeting Head of Marketing / CMO roles

Click any company to see what Danielle's map contains

Tier 1 — High Priority
Tier 2 — Strong Fit
Tier 3 — Growth Potential
0
Companies
0
Contacts
0%
Emails Verified
0
Signals Found

That's what your map could look like. Ready to build yours?

Build My Map

See how the
intelligence works.

Example data from Danielle's map. Market scanned. Roles surfaced. Junior noise removed — everything built around her brief.

37
Companies
Scanned
86
Roles
Found
21
Scored &
Ranked
13
Delivered
to Client

Senior Marketing Director

Global Retail Group

100
Match Score

Head of Marketing

Series B Food Tech

92
Match Score

Marketing Director

Events & Media Co.

100
Match Score

Associate Manager — Marketing

Conglomerate

34
Dropped
Seniority filter drops junior roles automatically. Only your level gets through.
The Full Picture

From invisible to interviewed.

We analyze thousands of market signals, verify the exact decision-makers, and draft your approach. Complex intelligence, beautifully simplified.

01
The Target
L'Oréal
Dubai, UAE
98%
Match
FMCG & CosmeticsExpansion Signal
Why they need you

Launching a new digital DTC division this Q3. Actively expanding their regional marketing leadership team to capture market share.

02
The Decision-Maker Verified
SJ
Sarah Jenkins
VP of Marketing
Your Future Manager
OA
Omar Al-Fayed
Director of HR
03
The Approach Sent from Gmail
To: Sarah Jenkins
Subject: Connecting regarding digital expansion
Hi Sarah,

I saw the news about L'Oréal's digital expansion.

I recently led a similar digital team expansion at my current company, and I'd love to connect to trade notes on the market dynamics.

Best,
Danielle
04
The Outcome Interview Secured
SJ
Sarah Jenkins replied
VP of Marketing, L'Oréal
"Hi Danielle,

Your timing is impeccable. We are quietly mapping out the leadership structure for the new DTC division right now.

I reviewed your background — your experience scaling digital teams is exactly what we need to discuss.

Do you have time for a confidential chat this Thursday at 10 AM?"
Interview confirmed — Thursday 10:00 AM

What's inside your map.

This isn't a template and a handshake. Every Waypoint map is a full career intelligence operation — personally researched, hand-built, and delivered around your exact brief.

A career coach charges $3,000+. A retained recruiter works for the employer. This is yours — from $739

Bespoke Market Map & Signals

Your target companies researched, tiered by opportunity strength, and enriched with hiring signals — leadership changes, funding rounds, expansions. Every company is there for a reason, every signal is sourced and linked.

  • 3-tier priority system (hot / warm / watch)
  • Source-verified hiring signals per company
  • Sector, size, and growth-stage breakdown
  • Opportunity strength rating & strategic rationale

Verified Decision-Maker Contacts

Not HR inboxes. Not info@ emails. The actual people who make hiring decisions at your level — identified by name, with verified direct contact details and LinkedIn profiles cross-referenced.

  • Verified email addresses (not guessed patterns)
  • Job title, seniority, and reporting line
  • LinkedIn profiles cross-referenced

Intelligence Report & Outreach Playbook

Your full market analysis, positioning strategy, and a tailored guide to approaching every contact — what to say, when to say it, and how to position yourself. This is your playbook, not a generic PDF.

  • Market positioning & competitive context
  • Custom messaging frameworks per tier
  • Subject lines, openers, and follow-up cadence
  • Professionally designed, client-ready

Live Dashboard Access

Your entire map in one interactive command centre. Companies, contacts, jobs, signals — all in one place, filterable and searchable. Track your outreach, export your data. Not a static spreadsheet.

  • Filter by tier, sector, signal type
  • Track your outreach progress
  • Exportable data — it's yours

Jobs Intelligence Engine

Every company on your map is scanned for live openings that match your profile. Each role is scored against your seniority, function, and ambitions. Junior roles get dropped automatically — only relevant opportunities reach you. Includes 30 days of job updates from delivery, refreshed every 72 hours.

  • Automatic match scoring per role
  • Seniority filtering — no noise
  • 30 days of updates — refreshed every 72 hours
  • Roles from your map companies, not job boards

Content Strategy Engine

You already have the expertise — this turns it into visibility. Waypoint tracks what's happening in your industry right now, surfaces the topics decision-makers in your market are paying attention to, and gives you ready-to-publish content that positions you as a thought leader — posts, carousels, polls, article outlines. Share your perspective on LinkedIn, in newsletters, at events, in conversations. When you finally reach out to someone, they've already seen your name and your point of view.

  • Industry-specific topic discovery from live market research
  • Ready-to-publish drafts — posts, carousels, polls, article outlines
  • Signal-based content tied to real events at your target companies
  • Content calendar with posting cadence and timing
  • Monthly refresh — new signals, new ideas, always current

Full Brand Overhaul

Your CV rebuilt from scratch. Your LinkedIn profile rewritten and optimised for recruiter search — the exact keywords hiring managers in your industry are using right now. Headline options, About section rewrites, experience bullets, skills — all re-engineered so the right people find you. Plus a warming playbook that tells you exactly how to build familiarity with your target contacts before the first message lands.

  • Complete CV redesign — content and layout
  • LinkedIn profile rewrite with recruiter SEO
  • Multiple headline and About section options
  • Pre-outreach warming playbook for your target contacts
  • Written follow-up action plan

Constant Intelligence Updates

Without Live, your map is a snapshot in time. With it, it breathes. New signals, new companies, new contacts — your intelligence refreshes as the market moves. You're never working from stale data.

  • Signal monitoring across your entire map
  • New companies added as they surface
  • Alert-style updates when things change

Prediction Engine

Based on hiring patterns, growth trajectories, and market signals — the engine forecasts which companies on your map are most likely to open a role next. Move before the job post goes live.

  • Predictive hiring likelihood scores
  • Growth trajectory analysis
  • Be first, not one of hundreds

AI Outreach Composer

Every email is written around you — your background, their company, their role. Not a template. Every message is unique because every contact is different. Send directly from your Gmail.

  • Emails crafted around each contact's profile
  • Send from your Gmail — your name, your inbox
  • Open, click, and reply tracking

Job Lead Prioritisation

New roles scored, ranked, and prioritised based on match strength, signal freshness, and hiring urgency. You always know which opportunity to chase first.

  • Weekly refreshed job intelligence
  • Smart prioritisation by match + timing
  • Cancel anytime — no lock-in

Your personal command centre.

Example data based on a real client brief — every map is unique to you.

Companies
Contacts
Jobs
CompanySectorTierSignal
NX
NovaTech Group
SaaS / EnterpriseT1New CRO hired Q1
PR
Prism Retail
Luxury RetailT1Digital team expansion
VL
Veloce
Food TechT1VP Marketing posted
AT
Atlas Holdings
ConglomerateT2Restructuring
EV
Everline Media
Events / MediaT2Series B closed
ContactTitleCompanyEmail
Sarah M.VP MarketingNovaTech✓ Verified
James H.CMOPrism Retail✓ Verified
Priya S.Head of BrandVeloce✓ Verified
Omar K.Director MarketingAtlas Holdings✓ Pattern
Lisa C.Head of GrowthEverline✓ Verified
RoleCompanyMatch ScoreMatch
Senior Marketing DirectorNovaTech100● Live Match
Head of MarketingVeloce92● Live Match
Marketing DirectorEverline100● Live Match
Assoc Manager - MktgAtlas34✕ Dropped

One map. Built around you.

A one-time investment per geography. Most serious professionals choose Plus — it adds the Jobs Intelligence Engine so you see matched roles from day one.

The average senior professional spends 4–6 months searching. One map costs less than a week of lost salary.
Starter
USD $739
One-time
Your market mapped, contacts verified, signals identified. The foundation.
  • Bespoke tiered market map
  • Verified decision-maker contacts
  • Hiring signal intelligence
  • Full intelligence report
  • Personalised outreach guide
  • Interactive dashboard
Start with Starter
Plus
USD $1,099
One-time
Where most serious professionals start. Everything in Starter + 30 days of scored job matches from your map companies.
  • Everything in Starter
  • Jobs Intelligence Engine
  • Seniority-filtered match scoring
  • 30 days of job updates — refreshed every 72 hours
  • Roles from your map companies
Build My Map
Pro
USD $1,799
One-time
Your map, your brand, and a content strategy that makes the right people notice you — before you ever reach out.
  • Everything in Plus
  • Complete CV redesign
  • LinkedIn profile overhaul & recruiter SEO
  • Content Strategy Engine — live industry research turned into ready-to-publish ideas
  • Post drafts, carousels & polls — sourced from real market news, not templates
  • Pre-outreach warming playbook for your target contacts
  • Personal brand alignment
  • Priority support
  • 3 months Waypoint Live included
Go Pro
Then keep it alive
Live
USD $70
Per month — activate from your dashboard after purchase
Without Live, your map is a snapshot. With it, it breathes — constant updates, AI-written outreach from your Gmail, prediction engine, and weekly job intelligence. The map is the start. Live is what keeps it valuable. Cancel anytime. Pro tier includes 3 months free.
  • Constant intelligence updates
  • Prediction engine
  • AI Outreach Composer
  • Send from your Gmail
  • Open, click & reply tracking
  • Weekly job lead prioritisation
  • Signal monitoring & alerts
  • Cancel anytime — no lock-in
Choose a Map to Get Started
Targeting multiple markets?

Get 30% off every additional map at the same tier. One brief covers multiple geographies — Dubai + London, Singapore + Sydney, or any combination.

We limit the number of maps we take on each week to maintain research quality.

The companies. The people.
The route in. All on your map.

Stop applying into the void. Get the intelligence to move with precision — delivered in 3–5 business days.

Build My Map

Questions you're probably asking.

Waypoint is a bespoke career intelligence service. You share your background, seniority level, target sectors, and ambitions — and a strategist personally builds you a completely custom market map. That includes hand-selected companies, verified decision-maker contacts, hiring signals, and a tailored strategy for approaching each one. Think of it as commissioning a private intelligence operation around your career, instead of scrolling LinkedIn hoping something shows up.

No one can honestly promise you a job. What Waypoint gives you is the shift from guessing to knowing. Here's the analogy: imagine you're trying to find a restaurant in a city you've never visited. You could walk around hoping to stumble on something good, or you could get a detailed map showing every restaurant that matches your taste, who the chef is, their phone number, and whether they have a table free. Waypoint is the map. You still have to walk in and sit down — but you'll know exactly where to go and who to talk to. That changes everything.

Recruiters work for the employer, not you. They have roles to fill and will put you forward if you match. Waypoint works entirely for you — your market is researched around your goals, the right companies and decision-makers are identified, and you get everything you need to approach them directly. You're not waiting for a recruiter to call. You're in control of your own search.

Every map is built around your brief. If you're in a niche sector, the approach adjusts — fewer companies but deeper research, more signals, more contacts per company. The map fits your market, not the other way around. Some of the strongest maps have been for ultra-specialist roles where only 15 companies in a region are relevant.

3–5 business days from the point your brief is confirmed. Each map is personally researched and quality-checked, so the timeline ensures everything meets the standard you'd expect. You'll get access to your live dashboard as sections are completed, so you can start reviewing before the full map is delivered.

Yes. Every email address goes through a multi-step verification process — cross-referenced against multiple data sources, validated for deliverability, and flagged if it can't be confirmed. You'll see the verification status for each contact on your dashboard — verified, pattern-matched, or unverified — so you know exactly what you're working with.

Live keeps your map current after delivery. New signals, new contacts, and new job openings — refreshed constantly so you're never working from stale data. You also get the prediction engine, integrated email outreach, and weekly job lead prioritisation. It's an add-on to any tier at $70/month, and you can cancel anytime. If your search wraps up quickly, you may not need it. If you're playing a longer game, it keeps your intelligence fresh.

Your map gets revised until you're satisfied. If a company doesn't fit, it gets replaced. If a section needs reworking — different seniority level, different sector angle, different geography — it gets rebuilt. Your brief is the benchmark, and a map isn't considered complete until it matches what you asked for. Revisions are part of the service, not an add-on.

Completely. Your personal data is automatically deleted once your map is built — it's not stored or accessible to anyone. Your information is never shared with employers, recruiters, or third parties. Billing is handled securely through Stripe, so payment details are never seen or stored on our side. If discretion matters — and at senior level, it usually does — you're in safe hands.

Career intelligence is the practice of gathering strategic information about your job market — which companies are hiring, who the decision-makers are, what signals indicate upcoming opportunities, and how to position yourself to reach them. It's the difference between applying blind and approaching with precision. Waypoint pioneered career intelligence as a service, delivering bespoke market maps that give senior professionals the same data-driven advantage that recruitment firms have always kept to themselves.

Most tools available to executives — LinkedIn Premium, job boards, networking events — are passive. They show you what's publicly listed and hope you find something relevant. Waypoint takes the opposite approach: a strategist actively researches your specific market, identifies companies that match your background, verifies the contacts who make hiring decisions, and maps the signals that suggest they're about to hire. It's bespoke intelligence, not a software subscription. Waypoint serves senior professionals globally — wherever your target market is, the map is built around it.

Finding decision-makers requires going beyond LinkedIn searches. You need verified email addresses, confirmed job titles, and context about each person's hiring authority. Waypoint's maps include verified decision-maker contacts for every target company — cross-referenced across multiple data sources, checked for deliverability, and presented with role context so you know exactly who to approach and how. Each contact is flagged as verified, pattern-matched, or unverified so you can prioritise your outreach.

Waypoint is international. Your map is built around whatever market you're targeting — whether that's London, Dubai, Singapore, New York, Sydney, or anywhere else. Built by Guildhall Recruitment Agency in Dubai, Waypoint has deep expertise across the Gulf, UK, APAC, and beyond. Each map adapts to how hiring works in your target region — local decision-maker networks, regional hiring cycles, and market-specific intelligence that generic global platforms miss.

LinkedIn Premium and job boards show you what's already public — listed roles that thousands of other candidates can see. Waypoint gives you what isn't public: companies that match your profile but haven't posted a role yet, verified direct contacts of decision-makers, real-time signals that indicate they're about to hire, and a personalised outreach strategy. It's the hidden job market, mapped and handed to you. Job boards are reactive — you wait for listings. Waypoint is proactive — you approach the right people before a role is ever posted.

A career market map is a structured overview of the companies, contacts, and opportunities relevant to your specific professional profile. Unlike generic job searches, a market map is built around you — your seniority level, sector expertise, geographic targets, and career ambitions. Waypoint's maps include target companies scored by relevance, verified decision-maker contacts with direct email addresses, real-time hiring signals, and a strategy guide for approaching each company. It's the tool that executive search firms build internally — now available directly to professionals.